Ideas & Resources

Sparking Discourse

Public will building is a powerful strategy for social change grounded in communication theory. It recognizes the incredible power that people possess to manifest change.

This final report presents the findings identified through five case studies of anti-corruption initiatives that utilized some SBC approaches or elements.

How Competing Stories Shape Policy and Public Opinion in Guatemala, Honduras, and El Salvador.

Broadening notions and practices of leadership beyond the dominant “individual hero” narrative.

Expanding how decision-makers think about progress in order to transform priorities and actions.

Reimagining arts and culture, and what it can mean for society.

The dominant narrative about Native peoples is founded on generations of myths, stereotypes, romanticized tales and outright racism. But a coalition of Native-led organizations, Tribes and researchers decided that this had to change.

How policymakers, community leaders and members of the public talk about migration is intimately connected to the design and implementation of policies that affect not just newcomers, but the health of communities and countries as a whole.

U.S. innovators use global insights to shift the well-being narrative and surface opportunities ahead.

Vernice Miller-Travis, writes about how the current administration is committed to tackling racial inequity and environmental racism.

For change agents whose calling is the work of creating a just and sustainable world—the time is now.

Translating equity into policy to protect communities from the adverse effects of large-scale developments.

To be truly effective, no social change initiative can be all things to all people.

Public will building is a powerful strategy for social change grounded in communication theory. It recognizes the incredible power that people possess to manifest change.

Narrative shapes our mindsets, what we see as normative, what we accept without challenge, and what we tolerate (or actively promote and protect) in the systems, policies and practices that surround and impact us.

Branding is part of every aspect of the organization’s work and the experience of those it touches, which is why it is essential to take a more expansive view with regard to social purpose branding.

Metropolitan Group tiene una compañía hermana con sede en la Ciudad de México. Impacto Social Metropolitan Group