3Vs: Values. Value. Voice.

Values. Value. Voice.

The 3Vs of Social Purpose Branding


Branding is part of every aspect of the organization’s work and the experience of those it touches, which is why it is essential to take a more expansive view with regard to social purpose branding.

Ultimately, the challenge for social purpose organizations is to do everything in their power to increase the likelihood that the reality of the audience’s experience will match the organization’s strategic intentions. In meeting this challenge, Metropolitan Group draws on more than three decades of experience in crafting strategic and creative services, and designing powerful brands to help social purpose organizations build a just and sustainable world. We present here our own approach—MG’s 3V Social Purpose Branding—in the hope that it builds the capacity of social purpose organizations to more effectively advance their missions.

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Metropolitan Group tiene una compañía hermana con sede en la Ciudad de México. Impacto Social Metropolitan Group