Eric Friedenwald-Fishman

To Connect

Touch me with madness, that I might dance out this frenzy of reason. — James DePreist

Eric is a social impact pioneer. He designs large narrative change initiatives and public will building campaigns to drive changes in policy, practice and expectations that advance a more just and sustainable world.

Eric passionately believes that amplifying change agents’ power of voice is one of the highest-impact approaches to driving social change. He has helped MG’s clients authentically engage diverse stakeholders; transform bold ideas into tangible changes and results; build powerful coalitions; and frame their messages in ways that motivate action. He is MG’s key strategist and campaign counsel on hundreds of international, national and regional projects, with particular focus at the intersections of public health, environment and social justice. His areas of expertise include:

  • Organizational and movement strategy development
  • Public will building campaigns
  • Narrative change initiatives
  • Social impact branding
  • Public policy and issues management


Eric is the principal author of MG’s Public Will Building Framework and co-author of Marketing That Matters, a book on socially responsible marketing, published in five languages. He has worked on social change campaigns across the U.S., Canada, Mexico, Sub-Saharan Africa, Southeast Asia and Latin America.

Eric has a Bachelor of Arts degree in political science and art history from Willamette University. 

In Community

Eric chairs the Capital Plus Exchange board and serves as a trustee of Willamette University. He also volunteers for his local public schools, Congregation Beth Israel, and various arts and cultural organizations. He has been honored as the recipient of the Exemplary Business Volunteer for the Arts award, the CEO Leadership for Equity Award and the B Corp movement’s Most Valuable Player award for his volunteer policy advocacy. In 2022, he joined the board of Central City Concern.

Eric enjoys bike commuting, skiing, traveling, theater, cooking (with lots of garlic) and studying history. He is trying to adjust to being an empty nester with two kids in college. And … he is a winner of The New Yorker Cartoon Caption Contest.

Eric’s Ideas

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Metropolitan Group tiene una compañía hermana con sede en la Ciudad de México. Impacto Social Metropolitan Group