Eric Friedenwald-Fishman

Eric enjoys Mt. Hood.

creative director / founder / ceo

Touch me with madness, that I might dance out this frenzy of reason.
—James DePreist

Since Metropolitan Group’s founding in 1989, Eric has served as the key strategist and campaign counsel on hundreds of international, national, and regional projects, and he has developed extensive relationships with nonprofit, corporate, public sector, and philanthropic decision makers.
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His expertise in social marketing, attitudinal, behavioral, and policy change campaigns, socially responsible branding, fundraising strategy, and public policy and issues management creates sustainable results and social impact. Eric has worked with organizations engaged in a wide range of issues, policies, and programs, including community and economic development; public health; environmental conservation and sustainable economy; libraries and education; arts, culture, and heritage; children, youth, and family services; and social justice and human rights. He has worked extensively with nonprofits, foundations, public agencies, and socially responsible businesses. Past and current clients include The Ford Foundation, USDA Forest Service, National Park Conservation Association, Bio-Logical Capital, White House Historical Association, American Library Association, YMCA of the USA, Land Trust Alliance, American Public Health Association, New Seasons Market, National Council of La Raza, Enterprise Community Partners, National Trust for Historic Preservation, World Agroforestry Centre, The Saint Paul Foundation, Folger Shakespeare Library, and many others.

Eric is the principal author of Metropolitan Group’s Public Will Framework, a model that builds public demand for lasting social change in a process that connects an issue to existing, closely held values of individuals and groups and leverages grassroots and traditional media strategies. He is co-author of Marketing That Matters, a book on marketing practices that benefit businesses and change the world, published by Berrett-Koehler and translated into Spanish, Chinese, Japanese, Korean, and Portuguese. He is also co-author of “Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication.” Eric is an invited monthly contributor to Stanford Social Innovation Review online. He is in frequent demand at regional, national, and international symposia as a keynote speaker, workshop presenter, and teacher.

Eric is deeply involved in his community. He serves on the boards of Willamette University, Capital Exchange Plus and Congregation Beth Israel and as a volunteer fundraiser for his local public schools. He recently served on The Library Foundation board and was co-chair of Multnomah County Library’s literacy and endowment campaign. He is the 2008 recipient of the Exemplary Business Volunteer for the Arts award from Northwest Business for Arts and Culture. Eric is also a winner of The New Yorker Cartoon Caption Contest. He enjoys bike commuting, skiing, travel, theater, cooking with lots of garlic, studying history, and daily fun and adventures as the parent of teenagers.

Take a look at Eric’s articles, appearances and examples of work below.