The global assault on democratic principles and institutions is directly threatening progress across every major social issue. From healthcare, education, and religious liberty to economic opportunity, environmental justice and racial equity, authoritarian narratives and policies are actively undermining and threatening to erase hard-won progress. No sector is safe from the coordinated authoritarian playbook.
To help counter these threats, Metropolitan Group has conducted extensive multi-methodology scans, and analysis of the most dominant and salient pro-democracy and pro-authoritarian narratives in 12 countries on five continents including the United States.
Based on this formative research, we’ve developed, tested, and refined a set of effective pro-democracy narratives, complete with supporting message frameworks and key value triggers. We are sharing the research findings, narratives, and resources to help advocates across sectors shift hearts, minds, and norms in support of democratic values.
We’re excited to share these tools and resources:
Pro-Democracy Narratives in Action
Now is the time to both counter weaponized attacks on democratic institutions and proactively champion a compelling vision of democracy grounded in freedom, fairness, and fearlessness.