Addressing structural racism to remove barriers to health and well-being

“To reach a Culture of Health that provides everyone in America a fair and just opportunity for health and wellbeing, we must identify, understand, confront, and remove the structural barriers to health and wellbeing, including racism, powerlessness, discrimination, and their consequences.” This statement anchors a resource page on Robert Wood Johnson Foundation’s (RWJF) website that offers durable and persuasive messages, metaphors, and visual cues to communicate about the connection between racism and health, the persistent structural barriers to a Culture of Health, and the opportunity to build new bridges in place of barriers. MG has been a collaborator in the research and message development that informs this work, and in 2023, our team created an animated video that links message and visual metaphor, and co-presented trainings for RWJF grantees. The video and tools are free and available for broad use. This work was done in partnership with Lake Research Partners.

Metropolitan Group tiene una compañía hermana con sede en la Ciudad de México. Impacto Social Metropolitan Group