En algún lugar, adelante, se encontraba la frontera, esa línea que sólo en los mapas es visible.— José Saramago, Intermitencia de la Muerte
Born and raised in Puerto Rico, Ziara’s exciting career includes reporting on social issues, such as child trafficking in Puerto Rico, writing and radio production. She is now a multi-talented director at MG.
Before landing at MG in 2016, Ziara began gathering her knowledge of the media through writing her master’s thesis—”Chronicles of a Suicide: Silent Stories”—focused on investigating the media coverage of suicide cases on the island of Puerto Rico and how outlets report this type of news; and six journalism articles. This experience and education, and her roles as a communications assistant and director of public relations, gave Ziara a great foundation for her work at MG. Here she works with clients that aim to improve the quality of life of multicultural communities and bring social justice to those who have been overlooked by social norms. Ziara’s areas of expertise include:
- Intercultural and strategic communication
- Transcreation of culturally specific materials
- Budgeting and budget analysis
- Project management and staff organization
- Digital strategies and product management
Prior to MG, Ziara was the director of Public Relations at Ana G. Méndez University System, the largest private higher-education institution in Puerto Rico. She successfully produced marketing campaigns, public relations, digital marketing and announcements aimed to promote university services among students and external community members. Before that, she was the communications assistant for the University of Puerto Rico, Rio Piedras Campus, where she successfully highlighted the institution’s achievements, interviewed and wrote articles on famous people, (e.g., a Pulitzer Prize winner), sociologists, a writer and a scientist. She was also an arts and culture reporter for GFR Media, the largest newspaper in Puerto Rico.
Ziara holds both a Master of Arts degree and a Bachelor of Arts degree in journalism and communication from the University of Puerto Rico.
Ziara loves spending time with her son, daughter and husband, and traveling to her hometown in Puerto Rico, where she always makes time to visit the historic sites. She enjoys hiking, outdoor running, road trips, reading, listening to music, watching comedies or action movies (because the world is full of sad stories), and laying back with her family. She is on the Communication Advisory Group of Latinas Leading Tomorrow.