Rebecca Gerber

To Connect

You can't use up creativity. The more you use, the more you have. — Maya Angelou

Rebecca is a dedicated digital leader with over 15 years’ expertise in digital advocacy, creative storytelling, and multichannel engagement strategies that inspire and mobilize people to take action.

As vice president, with a focus on digital strategy, Rebecca maximizes digital platforms to address the intersections between technology and social change. Her leadership focuses on digital storytelling, accessibility, and leveraging emerging tech for social good. 

Her areas of expertise include:

  • Strategic digital advocacy: crafting effective strategies across email, social media, SMS, and digital platforms that get results
  • Creative campaigning: developing innovative digital campaigns for critical social issues, ensuring audience captivation and engagement
  • Digital storytelling: crafting compelling and persuasive narratives through various channels that resonate with target audiences
  • Environmental and social justice advocacy: leading digital initiatives to address systemic issues, collaborating with grassroots organizations for a just and equitable society


  • Director of Content Strategy, Clarify Agency (2020 – 2023)
  • Senior director of Advocacy and Engagement, Care2 (2017 – 2020)
  • Senior digital strategist, Greenpeace USA (2014 – 2017)
  • Director of Membership, the Trust for Public Land (2010 – 2014)

Rebecca has a B.A. in anthropology from University of California at San Diego. She also completed the Executive Education Women’s Leadership Program from Yale University.

In Community

Rebecca loves to read, take boxing classes, visit museums, and go for long walks in Golden Gate Park with her dog, Iggy.

Metropolitan Group tiene una compañía hermana con sede en la Ciudad de México. Impacto Social Metropolitan Group