Social Purpose Branding Article
Organizations and businesses often equate brand with logo, not realizing that a logo is only the creative depiction of a brand. The brand itself is the aggregate of feelings, associations and experiences jointly created between the organizations and those with whom it interacts. Values. Value. Voice: these are the 3V's of social purpose branding. Click here to download the article.
New Multicultural Communication Article
Effective communication in a multicultural context is an absolute necessity for organizational success and for building healthy communities. Click here to download your copy of our article, “Increasing Relevance, Relationships and Results: Principles and Practices for Effective Multicultural Communication.
Marketing That Matters
Creative Director/President Eric Friedenwald-Fishman co-authored Marketing That Matters, a practical guide to strategic marketing that helps change the world. For additional information and to read excerpts from the book, click here.
Building Public Will
MG's public will building model is utilized to create initiatives that engage the audience in formative research, and then marries high-profile media strategies with grassroots social movement techniques to create long-term social change. Download an overview of our Public Will Building methodology.
Our clients are Change Agents: nonprofits, socially responsible businesses and public agencies committed to creating a just and sustainable world. Order change agent badges for your next meeting or conference.
Join the discussion on community capital. Visit our blog.
Metropolitan Group is proud to be a founding member of The Impact Group, a global alliance of social marketing companies. The member firms provide strategic and creative services with offices in London; Washington, D.C.; Liverpool; Madison; Chicago; Portland, Oregon; and San Francisco. For more information, visit http://www.createsocialimpact.com.