vice president of digital strategy
"I am large, I contain multitudes."
- Walt Whitman
With a decade-long background in social impact and digital marketing, Shakirah draws on her experience working in the public, private and nonprofit sectors to develop strategic and innovative online campaigns that drive positive change. Shakirah has expertise in digital marketing, online advocacy building, social impact and client services.
Shakirah is passionate about engaging multicultural audiences, education, sustainability and health equity.
As the Vice President of Digital Strategy, Shakirah is a leader in social impact marketing. She served as the strategy lead for the United States Olympic Committee’s digital campaign during the 2016 Rio Olympic Games. She also provided strategic oversight for the NAACP during the campaign to restore the Voting Rights Act of 1965. And, she led campaigns for Communication Workers of America, UNCF, and Nestlé.
Shakirah’s focus is on helping organizations find the right audiences online to create positive and sustainable change. Her creative and strategic thinking allows her to build initiatives that move the needle toward social change.
Before joining the Metropolitan Group, Shakirah worked as the Director of Digital Strategy for Communities In Schools where she oversaw the organization’s implementation of digital initiatives. This included building Communities In Schools as an online thought leader and content developer around issues impacting young people’s ability to stay in school.
Prior to her time at Communities In Schools, Shakirah was an account director at Blue State Digital. Shakirah also worked as an account supervisor at Environics Communications on brand clients such as DANONE and the Boston MBTA.
Shakirah graduated with honors from the University of Maryland College Park where she earned her B.A. in English Literature and Art History. She also holds an M.A in integrated marketing from Georgetown University.