president / principal
I get up every morning determined to both change the world and have one hell of a good time. Sometimes this makes planning my day difficult.
Laura brings more than 25 years of professional experience to her role as President of Metropolitan Group. She has been with the firm since 1996, serving as national leader of MG’s strategic communication and organizational development practice areas for more than a decade.
Laura has a keen sense of perspective, is sensitive to the individuals and environments in which she works, and is an incisive problem solver. She is sought after for her expertise in branding, social marketing and public will building, multicultural engagement strategies and campaigns, advocacy, training, and technical assistance to build organizational communication capacity for implementation.
She is expert in the use of community engagement strategies that empower individuals and communities as stakeholders in developing and implementing solutions to public health, environmental, child welfare, education, civil and human rights, education, literacy, and other social justice issues. Four times she has earned the Public Relations Society of America’s highest honor, the Silver Anvil, for her work.
Laura‘s portfolio includes branding campaigns for large national and regional organizations, public will building campaigns that drive sustainable behavior and policy change and shift social norms on a variety of issues, including disease prevention and screening, water conservation, literacy, civil rights protections, and dental, mental and physical health behaviors. She has worked extensively with a multitude of stakeholder groups including people experiencing low socioeconomic conditions and/or low literacy skills, African Americans, Latinos, Asian Pacific Islanders, and American Indians. In addition has over two decades’ experience working with lesbian, gay, bisexual and transgendered communities. She is equally comfortable engaging communities in rural and urban settings and is one of the most skilled facilitators in the nation.
Clients include numerous foundations, nonprofit organizations and public agencies, including the Ford Foundation, The James Irvine Foundation, W.K. Kellogg Foundation, River Network, Friends of Trees, National Youth Advocacy Coalition, Delta Dental of Colorado, San Diego County Mental Health Services, USDA Forest Service, Centers for Disease Control, United States Health and Human Services Children’s Bureau, States of Illinois, California, Washington, Oregon, North Carolina, and Maryland. Laura is co-author of Metropolitan Group’s Public Will Building Framework and of “Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication”; and “Successful Advocacy: A Values-based Approach to Social Purpose Advocacy.” She has written and published numerous other articles.
Take a look at Laura’s articles, appearances and examples of work below.