Kevin Kirkpatrick

Kevin enjoying a trip to the park with his daughter, Caroline.

senior executive vice president / principal

“Do the best you can, and then to hell with it.” – Eunice Kennedy Shriver

Early in his career, Kevin worked as a journalist and on Capitol Hill. He still thrives on work that allows him to marry his idealistic desire to advance the public good with the practical skill of digging through complex information to find nuggets of meaning and truth.

The leader of our strategic communication practice, Kevin has more than 30 years of experience in public will building, social marketing, issue narrative and message framing, social impact branding, strategic planning, and advocacy to drive measurable, sustainable social change.
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Kevin has provided thought-provoking leadership to the social purpose sector as the principal author of “Measuring What Matters: The Challenge of Quantifying Social Change” and “Values. Value. Voice. The 3Vs of Social Purpose Branding.” He is the co-author of “Public Will Building: A 3-4-5 Approach to Sustainable Change.” He made an argument for merger and consolidation as a means of strengthening social service delivery in “Go Ahead—Pop the Question: Why More Nonprofits Should Merge” in Stanford Social Innovation Review.

Since joining MG in 2005, Kevin’s clients have included YMCA of the USA, the National Trust for Historic Preservation, the Illinois Department of Human Services, Corporation for Supportive Housing, Feeding America, American Library Association, Robert Wood Johnson Foundation, Sierra Club, USDA Forest Service and the U.S. Department of Health and Human Services’ Administration on Children, Youth and Families.

Active in his community, Kevin served as the chair of the board of directors of Circle of Parents, a national nonprofit network of mutual support groups for parents. Kevin served for four years on the Wilmette Historic Preservation Commission, and he is a founding board member of A Time to Act, an annual performance gala and fundraising benefit to fund direct service support for people in the greater Chicago area living with HIV and AIDS.

Kevin holds bachelor’s degrees in economics and political science, and a master’s in journalism from the University of Illinois at Urbana-Champaign. He and his wife, Geri, live with their daughter, Caroline, in Northbrook, a suburb north of Chicago.

Take a look at Kevin’s articles, appearances, and examples of work below.