executive vice president
"I thought of that while riding my bicycle." --Albert Einstein
Jennifer draws on her experience working with the private, public, and nonprofit sectors to develop strategic programs that achieve social impact and organizational success. She has expertise in social marketing and public will building, branding, campaign design and implementation, writing and editing, media relations and public education and involvement. Jennifer is passionate about health and sustainability, and has focused much of her 20-year career in those arenas.
As leader of MG’s public health practice, Jennifer helps her clients motivate behavior change, affect systems change through shifts in policy and social norms, establish effective and lasting partnerships, engage diverse audience groups, and build strong and successful organizations.
She was the project lead for MG’s work with the Oregon Health Authority, which included social marketing and media advocacy for tobacco prevention, environmental and policy change to increase Oregonians’ access to healthy options, and promotion of cancer screening, among other issues. She managed a technical assistance program on sustainable resource development for the American Public Health Association (APHA); communication for the APHA Center for School, Health and Education; and communication for HealthWell Foundation. Other past projects have addressed fetal alcohol syndrome, employment of people with disabilities, prenatal wellness, asthma-friendly schools, coordinated school health, health reform, and more. She speaks around the country on public health and social marketing and loves to learn about emerging issues.
As she works to improve human health, Jennifer is also dedicated to improving environmental health through many of the same approaches—public policy change, market transformation, engagement of new audiences, and behavior and norms change. She is working with Colorado Conservation Trust to help local land trusts better engage their communities, with Renewable Northwest Project on clean energy positioning, and with Clean Energy Works of Oregon to promote energy efficient home upgrades. She has worked with leading national green developer Gerding Edlen on media relations and positioning, and with PacificCorp to launch the Blue Sky renewable energy product and a major wind farm.
Prior to joining MG, Jennifer worked for Prospect Associates in Atlanta on health communication for the Centers for Disease Control and Prevention, where she helped develop national, cross-cultural campaigns as well as partnerships with physicians, pharmacists, and drug companies to create a holistic approach to patient care. She has also worked for a national education association in Washington, D.C., and for two consumer-focused public relations agencies in Minneapolis.
Jennifer is on the board of directors at All Hands Raised and volunteers on the marketing committees of the American Heart Association of Oregon and SW Washington, and the Oregon Environmental Council. She is a graduate of the University of Iowa.