West Hollywood, a creative and culturally diverse community, had outgrown its small library built in 1959. Metropolitan Group was hired in 2007 to work with the City of West Hollywood to develop a plan for public-private financing, conduct a feasibility study, and create and execute a plan for a private philanthropy campaign to replace the outdated library and expand and improve the adjacent West Hollywood Park.
Working closely with the City of West Hollywood and MDA Johnson Favaro architects, Metropolitan Group crafted a public-private campaign to build a new modern-day town square, state-of-the-art library and park expansion. This $64 million project provides much-needed free access to educational and cultural resources, expanded green space, and over 300 parking spaces to serve the library and adjacent art and design corridor. Along with producing case statements, brochures and tools, Metropolitan Group helped establish a new community foundation to lead the library campaign and serve as a catalyst for other initiatives in the “ like no other” West Hollywood community. MG continued to serve as strategic counsel for the campaign through mid-2012.
With the new West Hollywood Library’s grand opening in 2011, the City ushered in a new era for WeHo and neighboring communities by creating an educational, community and cultural landmark that reflects the intellectual, technological and cultural needs of its community, and does so with a strong emphasis on diversity and sustainability.
Metropolitan Group helped the City of West Hollywood secure both public and private resources for this $64 million project.