Metropolitan Group provided strategic communication for the School-Based Health Care Policy Program, leading the program’s national communication efforts. The six-year initiative focused on impacting health and education policy at a local, state, tribal and federal level to improve the quality and financing of school-based health care centers and advance this model of health care for children.
We developed research-based messages connected to policy goals and the introduction of federal legislation; researched and wrote stories and publications highlighting successful policy achievements and sharing effective practices in youth engagement and the application of a multicultural lens for policy work; conducted media relations; and documented the history, learnings and impacts achieved throughout the life of the program. We also provided individual grantees with technical assistance and on-site consultation on strategic communication and resource development to support advocacy, advance policy and create long-term sustainability.
At the end of the initiative, MG conducted extended interviews with teams from the national and state associations to help identify their progress and accomplishments in advancing policy and building organizational capacity. We analyzed findings at an aggregate level to help form a program-wide evaluation. We then provided communications to support the program’s spinoff to APHA and the creation of the Center for School Health and Education and continue to be the center’s communication agency of record.