From designing and shooting a from-scratch inspirational video to launch a public health initiative to digging through 250 hours from 27 countries to assemble a cohesive narrative in support of overseas voting opportunity…
From 10-second teasers to 49-minute trainings…
From videos designed for mass media audiences to those created for internal staff development…
… MG’s team marries strategy and creative to tell powerful stories and affect positive social change.
Cambia Health Foundation: A Healthy Oregon
Cambia, the founding funder for the Oregon Healthiest State Initiative, hired MG to create a video announcing the initiative to stakeholders across the state, including Cambia staff, initiative partners and advocates working in the health arena. The video showcases the heart and soul of the Oregon Healthiest State Initiative by amplifying the voices of Oregonians as they reflect on the true meaning of health.
Metropolitan Group was hired by the Oregon Education Investment Board (OEIB) to develop and implement an early learning initiative to support our youngest Oregonians and ensure they are on track to read by third grade. Families are the most important first teachers, and stORytime gives them the support and ideas for incorporating easy-to-do activities into their day-to-day routine. Reading, talking, singing, telling stories and playing with children all help build important early literacy skills. We traveled across Oregon to connect with families and capture how they incorporate stORytime into their daily routines.
New Seasons Market: Cultivating Good for Generations
Metropolitan Group worked with New Seasons Market to create a video which showcased the deep relationships their staff have with neighbors, farmers and co-workers, and demonstrate how those relationships bring about positive long-term impact on a community. We created this long-form piece for internal staff roll-out of New Seasons Market’s newly adopted mission statement.
Oregon Healthiest State: A Healthy Challenge
To kick-off the launch of Oregon Healthiest State, a statewide movement to improve the health of all Oregonians, we captured a friendly challenge issued by Iowa’s Governor Terry Branstad to Oregon’s Governor John Kitzhaber. With only one week to produce, this teaser video set the stage for the campaign kickoff.
Metro: Let’s Talk Trash
Let’s Talk Trash is a creative and innovative event series run by Metro to engage the public in discussions around waste management. With Metro’s current disposal and transport contracts expiring in 2019, there was an important opportunity to have this conversation with a diverse group of voices in the community. This cheeky video was created to announce the launch of Let’s Talk Trash and get people excited and talking about the upcoming fun and educational events.
President’s Committee on the Arts and Humanities: National Arts and Humanities Youth Program Awards
Metropolitan Group worked with the President’s Committee on the Arts and the Humanities to create a video highlighting the outstanding after-school and out-of-school programs that transform the lives of young people. Award recipients and program participants shared how arts and humanities programs outside of the regular school day enrich the lives of young people throughout the country by teaching new skills, nurturing creativity, and building self-confidence. The video — which masterfully stitches together a narrative using contributed video from many of the awardees — debuted at the 2014 National Arts and Humanities Youth Program Awards, which was attended by First Lady Michelle Obama.