US Forest Service


The Forest Service engaged MG to explore how it can build stronger relationships with the public and internally with one another. It’s an ongoing effort to better understand what the world needs from the Forest Service in the 21st century.


After engaging the agency’s workforce and the diverse communities it serves, MG helped uncover how the Forest Service needs to BE in community (in addition to what it needs to DO) to strengthen connections internally and externally. We identified behaviors that foster connection and, in 2015, we met with various leadership groups to try on these behaviors and put them into practice. We also began facilitating internal discussions about what the next 100 years of conservation holds.


The work is already helping reconnect the agency around core purpose, renewing pride internally and better aligning the agency’s approach to mission with what the public needs and wants from the Forest Service now and for the next century.