US Forest Service – It’s All About Relationships

The Forest Service engaged MG to explore how it can build stronger relationships with its public and also internally, with one another. It’s an ongoing effort to better understand what the world needs from the Forest Service in the 21st century.

After engaging the agency’s workforce and the diverse communities it serves, MG helped to uncover how the Forest Service needs to BE in community (in addition to what it needs to DO) in order to strengthen both internal and external connections. We identified behaviors that foster connection. In 2015, we met with various Forest Service leadership groups to try on these behaviors and put them into practice. We also began facilitating internal discussions about what the next 100 years of conservation holds.

The work is already helping connect the agency around core purpose, renewing pride internally and aligning the agency’s approach to mission with what the public needs and wants from their Forest Service now and for the next century.