When three families decided in 1999 to create a business they could be proud of—-a company that had a true commitment to community, to maintaining a progressive workplace and to promoting sustainable agriculture—-the owners of the newly envisioned New Seasons Market turned to Metropolitan Group to help develop and implement its new brand and to develop community and media relations strategies that matched its socially responsible business model.
Metropolitan Group developed community relations and earned media plans designed to position New Seasons Market as “the friendliest store in town”—driving customer traffic, engaging each new neighborhood and promoting new products and services. As New Seasons Market has grown and has increased its capacity, MG’s role has evolved. Today, MG helps develop strategy and creative for special initiatives. Most recently, MG developed the In It for Good brand to align community engagement, environmental and social responsibility including the Bee Part of the Solution campaign and video. Both of these initiatives were recognized nationally by B Lab, which honored New Seasons Market with its award for “Most Engaged Company.” Our work on behalf of New Seasons Market is an excellent example of Metropolitan Group’s deep understanding of marketing to and getting results from “cultural creatives” and the socially responsible, “vote with your dollar” consumer.