Immigration reform is today’s major social justice issue. The Reform Immigration FOR America Campaign came together to fuel community organizing across the country and bring together diverse individuals and organizations representing faith, labor, business and community to work toward achieving comprehensive immigration reform legislation and build public support for its passage.
In order to sustain its infrastructure of field organizing staff across the nation, and increase its highly successful list building and paid media strategies (all of which crossed both C3 and C4 lines), the Campaign estimated a need to raise significant capital within 12-18 months. Reform Immigration FOR America hired MG to develop and manage the fundraising campaign to help achieve this goal.
MG created the fundraising strategy, prospect list, case for support (a core part of which centered around a sophisticated community organizing machine) and leadership foundation for this effort. Leadership from communities of color were actively engaged through events and donor cultivation activities held on a national basis. MG served as the finance campaign manager, driving implementation of the strategy, facilitating the most effective use of staff and volunteer resources, coaching and supporting solicitors, conducting direct cultivation and solicitation of prospects, developing proposals, updates and other campaign materials, advising on campaign communication, and serving as a strategic partner to the campaign’s leadership. These efforts helped raise $8 million in less that a year to fund the work of 73 organizers with the ability to move community and political support in 39 states and 66 target Congressional districts.
National Immigration Forum has also engaged Metropolitan Group to facilitate its strategy sessions for the 2012/2013 strategy and message framing and to consult on key fundraising needs.