Metropolitan Group and the Louisville Free Public Library Foundation collaborated to build public will in support of much needed expansion of facilities and services. To date an additional $2.5 million dollars of investment in new facilities has been appropriated by the city-county government, including $1 million to build the first new library branch in more than ten years. This new library will focus heavily on technology and educational needs of youth in the Newburg neighborhood, an area that has been historically underserved.
The Louisville Free Public Library Foundation engaged Metropolitan Group to assist with the development and execution of a public education and strategic communication initiative to help LFPL advance its position in the community and educate residents. MG began by conducting extensive research about the library’s patrons and supporters, stakeholders and staff, and developing a core strategy driven by the values defined by the community related to library services and facilities. MG’s work also included building internal capacity through staff training, the design of public outreach tools, and the creation of messaging and tactics for staff use in educating the public.
As part of that contract, MG — in collaboration with the library — conducted a communication and research audit, developed the campaign strategy and work plan; implemented the plan; and executed staff training. MG also served as strategic counsel for the Foundation throughout the education and advocacy phases of the campaign.