D Street Village: Responsible Re-use

MG worked with Appropriate Development Group, Green Light Development and Capstone Partners to create a brand identity, messaging, logo, website and materials for D Street Village, a new, mixed-use community hub in the heart of vibrant Southeast Portland.

The cornerstone of D Street Village is the adaptive re-use of a well-known building at Southeast 31st and Division that has served the community for over 70 years, but has largely sat vacant since 2006. D Street Village opened in 2013 with over 20,000 square feet of creative office and retail space, as well as indoor and outdoor communal spaces. In the summer of 2014, two more buildings created 85 apartments with off-street parking and additional street-level retail space.

We helped refine a brand and messaging for D Street Village that reflected the identity and values of the neighborhood, honored the building’s history and rich character, and aligned with area residents’ vision for anchor spaces that promote a strong sense of community.

The name D Street Village pays homage to the Division Street Corral, an early country western and rock ‘n’ roll hotspot fondly known as the D Street Corral. MG designed a logo, website and posters inspired by the period graphics on the promotional posters of the legendary artists who performed at the D Street Corral.

MG has been proud to work with a local development team that is deeply committed to social and environmental responsibility, livable neighborhoods, and community participation. The development team has prioritized:

  • Building and organizing spaces that promote casual neighborhood interactions.
  • Mixing private and public places that emphasize small local businesses that will offer real services to the local community.
  • Combining re-use of existing buildings, modern building science and efficient spaces to reduce our collective environmental footprint over the long term.