We worked with Cover Oregon, Oregon’s health insurance marketplace, to build awareness and motivate enrollment. Despite technology challenges, during its first open enrollment period, Cover Oregon helped more than 350,000 Oregonians sign up. This has extended healthcare coverage, and savings to pay for it, to many more people—including those previously shut out due to cost or pre-existing conditions.
MG’s focus was on messaging, development of materials, and grassroots and partner engagement. Our work reflected the needs of Oregonians broadly, and also engaged traditionally underserved communities in the development of culturally relevant communication materials and outreach strategies. We worked with six broad populations—in partnership with advisory groups from these communities—to develop materials in eight different languages and several culturally-relevant versions, and to engage people through a variety of events, outreach and communication channels. Those populations included:
- African American
- Asian and Pacific Islander
- Lesbian-gay-bisexual-transgender-questioning/queer (LGBTQ)
- Native American
Oregonians across the state learned about Cover Oregon through numerous trusted networks. Augmenting the work of many enrollment assisters working in local communities, MG established statewide partnerships with organizations ranging from Oregon State University’s Extension program (which disseminated enrollment information in rural communities), to Oregon State Library (which provided Cover Oregon materials through public libraries across the state) to The Jeremy Wilson Foundation (which hosted an event for musicians seeking health coverage).