The islands of Puerto Rico boast 32 ecosystems that feature a rich and diverse variety of plant, marine, and animal life. Its natural habitats rank among the world’s most valuable biological treasures. However, Puerto Rico’s dense population has become increasingly urban. As a consequence, the islands are dangerously close to losing the natural systems, plants, and animals critical to sustaining life as residents know it.
The Conservation Trust of Puerto Rico hired MG to help students, families, teachers, businesses, and policymakers support a renewed Caribbean-wide commitment to nature. The strategic planning process we led included extensive research, analysis, scenarios-based financial modeling, and stakeholder engagement, which resulted in a bold vision to increase the amount of protected land in Puerto Rico to 20 percent by the year 2020. The plan is enabling the Trust to increase land conservation levels; inspire people to connect with nature through educational and interactive experiences; and create a shift in public attitudes and policies in support of conservation and sustainable practices.