The American Public Health Association (APHA), one of the nation’s most powerful advocates for health, enlisted the help of Metropolitan Group to update their corporate identity. The organization, which was established in 1872, aimed to energize and engage current members, attract a modern public health audience, and bring increased awareness to their mission. As part of this process, MG held stakeholder interviews and conducted focus groups. The purpose was to gather the thoughts and opinions of those who work closely with the organization, in addition to the opinions of other public health professionals. MG also conducted a landscape assessment that identified the distinct opportunity for APHA to lay greater claim to both it science-based advocacy and its unique power of representing a large and highly credible constituency. This led to the development of a new tagline, new logotype and re-imagined and dynamic variation of APHA’s mark.
The re-branding gave a renewed sense of vitality the members need to continue successfully carrying out their mission. The association’s goal is to make the public’s health a top priority, ultimately helping the U.S. become the healthiest nation in one generation.
We’ve also worked with APHA and its Center for School, Health and Education which advocates for school-based health care as a proven model for improving educational success by removing health and social barriers to learning. We provide ongoing strategic communication support, including creating content (articles, fact sheets, etc.) to make the case for SBHCs, supporting partner outreach and engagement, documenting the Center’s history and work, connecting with earned media when appropriate and other services as needed.
Prior to that we supported APHA’s Affiliate Capacity Building Initiative, providing sustainable resource development training and technical assistance for APHA’s 50+ state affiliates. We helped them create plans for more diverse and sustainable funding (membership, conference sponsorships, grants, individual giving, etc.) and then supported implementation of their new strategies. That work is now complete.