Corinne Nakamura-Rybak along with her colleagues Maria Elena Campisteguy and Karen Saverino shared their experience at Typecon 2014, in their presentation, “Designing and Writing for Audiences with Low Literacy Skills.” This annual type conference was hosted by The Society of Typographic Aficionados, and held near our Washington DC office.
The talk emphasized the magnitude of literacy challenges in the United States, and the importance for designers to uncover how design can help reach and engage low literacy audiences. In this session, they defined some of the characteristics of this particular audience group and offered design solutions that facilitate reading and help ensure comprehension and relevance.
Many low literacy groups are English Language Learners from a variety of cultures. Across their presentation they also touched on how to apply a multicultural lens to design work.
Additional Information on designing and writing for low literacy audiences:
Designing Instructional and Informational Text, James Hartley
Clear & Simple: Developing Effective Print Materials for Low-Literate Readers, National Cancer Insititute
Teaching Patients with Low Literacy Skills, Doak, Doak & Root (Public Health perspective)