Rapid expansion in the digital space has shifted the traditional brochure-marketing approach to an approach using more interactive and accessible tools online.
In this age of New Media, an organization’s website is truly a “front door” to coordinated communication with its audiences. So who are these website visitors? Who crosses your daily threshold? How can you measure and learn the effectiveness of this tool?
Google Analytics is just that solution.
CALPACT-sponsored, and hosted by the UC Berkeley Center for Health Leadership, the New Media Best Practices: Google Analytics Webinar explores best practices for creating and measuring impact in the new media space. MG vice president of digital strategy, Matt Schulte, along with Alex Bernardin, digital content manager for the San Francisco AIDS Foundation, share how they use Google Analytics to learn more about their website’s visitors–where they’re from, how they got there, what they’re looking for, what they like–all so they can hone their marketing activities for maximum impact. View Matt and Alex’s presentation slides below: