MG celebrates the American Public Health Association’s new (and colorful) brand unveiled at its recent annual meeting. We are honored to have played a role in making the new APHA possible. The new APHA is more than just a redesigned logo. It’s a recommitment to the organization’s values — a new energy and confidence with a goal to make the U.S. the healthiest nation in one generation. The new APHA aims to honor public health’s great history and achievements, inspire a movement, and represent a voice too united to ignore.