AFFECT: Stop Before You Click |
| Metropolitan Group worked with AFFECT to develop strategic recommendations to promote an effective, fair and competitive marketplace for libraries and other users of digital products. Read more > |  |
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Brooklyn Public Library: communication assessment |
| Changes in leadership and in its structural underpinnings—including recent budget squeezes at libraries in New York and across the country—led Brooklyn Public Library to reexamine its mission and how it might reposition itself to advance its mission and meet the needs of a broad array of audiences. Read more > |
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Center for Puerto Rican Studies at Hunter College: identity, fundraising and communication |
| Metropolitan Group worked with the Center for Puerto Rican Studies at Hunter College to create its identity and provide resource development and strategic communication services. Read more > |  |
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Creating a public library district in Louisville |
| MG has been working with Louisville Free Public Library Foundation supporting efforts to create public library district in Kentucky’s Jefferson County. Read more > |  |
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en tu biblioteca |
| Metropolitan Group is working with the American Library Association (ALA) on its public awareness and membership campaign, the Campaign for America’s Libraries. en tu biblioteca is ALA’s largest-ever bilingual advertising campaign promoting library usage among Latino communities across the country. Read more > |  |
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Eugene Public Library Foundation: campaign for a new library |
| MG was hired to raise significant private donations from individual, corporate and foundation donors for the new Eugene Public Library; to position the Eugene Public Library Foundation as a premier Eugene nonprofit organization; and to build a base of support for private philanthropy into the future.... Read more > |
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Folger Shakespeare Library |
| To use its 75th anniversary to best advantage, Folger Shakespeare Library hired Metropolitan Group to refine its brand. We were also asked to develop and implement a comprehensive brand and communication strategy to build awareness of the library’s many facets, expand its reach and broaden its audiences.... Read more > |  |
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Houston Public Library: marketing assessment |
| HPL hired Metropolitan Group to assess its current marketing activities and community positioning prior to the development of a comprehensive marketing plan. Read more > |
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Indianapolis–Marion County Public Library Foundation |
| Metropolitan Group was retained by the the Indianapolis-Marion County Library Foundation to develop a fundraising plan for the community phase of a campaign to raise $4.5 million for a systemwide endowment to support programming. Read more > |  |
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King County Library System: public education initiative |
| King County Library System (KCLS) in the state of Washington experienced its first bond measure defeat in 2002. In 2003, KCLS decided to place a $172 million capital replacement bond before voters. It hired MG to help educate voters about the bond. Read more > |  |
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