Institute on Money in State Politics, Follow the Money: branding and ongoing communication |
| Metropolitan Group was hired to develop a national brand communication strategy, which included creating the organization’s website architecture and visual design. We continue to provide strategic communication counsel and design services. Read more > |  |
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African American Women's Resource Center: branding |
| Metropolitan Group was hired by the African American Women's Resource Center to assist in the development of its brand and identity. Read more > |  |
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Circle of Tribal Advisors: public awareness campaign |
| In conjunction with the Bicentennial commemoration of the Lewis and Clark Expedition, 40 American Indian tribes convened to launch a public awareness campaign emphasizing tribal “survival” and cultural and environmental resource protection. Read more > |
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Facing Race: social marketing campaign |
| It's a fact. Almost no one likes to talk about race and racism. Oddly enough, even in the face of increasing racial and ethnic diversity in most communities, we haven't yet learned how to bridge the perceived racial divide. Read more > |  |
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Feeding America |
| Feeding America is the nation's leading hunger-relief charity serving more than 25 million people through its network of 200 food banks and 63,000 local agencies. Feeding America hired MG to build the capacity of its member food banks to achieve and maintain program sustainability. Read more > |
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Hispanic Scholarship Fund |
| MG partnered with Hispanic Scholarship Fund to win an Advertising Council public awareness campaign focused on encouraging low income Hispanic parents of high achieving high school students to take an active role in helping their children get to and graduate from college. Read more > |
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IRCO: strategic planning and branding strategy |
| Metropolitan Group provided strategic planning and developed a comprehensive branding strategy for IRCO (Immigrant and Refugee Community Organization). Read more > |  |
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Lee y serás campaign |
| Lee y serás is a national bilingual early literacy campaign led by the National Council of La Raza, the nation’s leading Hispanic advocacy organization; Scholastic, the global children’s publishing and media company; and Verizon, one of the world’s leading providers of communications services. Read more > |  |
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National Council of La Raza: Campaign Consultation and Fundraising Services |
| Metropolitan Group has provided campaign consultation and fundraising services to NCLR’s Center for Community Educational Excellence and other partners on a national, multiyear early literacy initiative designed to support literacy and reading with children at home. Read more > |
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Northwest Coalition Against Malicious Harassment: social marketing campaign |
| The Northwest Coalition Against Malicious Harassment engaged Metropolitan Group to design and implement a six–state social marketing initiative to counter right–wing militia recruiting in Oregon, Washington, Idaho, Montana, Wyoming and Colorado. Read more > |
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