"Don't Open This" campaign |
| MG worked with the Oregon Public Health Division to develop a social marketing campaign targeted at women ages 18-24 to reduce the incidence of babies born with FAS and related Fetal Alcohol Spectrum Disorders (FASD). Read more > |  |
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Brooklyn Public Library: communication assessment |
| Changes in leadership and in its structural underpinnings—including recent budget squeezes at libraries in New York and across the country—led Brooklyn Public Library to reexamine its mission and how it might reposition itself to advance its mission and meet the needs of a broad array of audiences. Read more > |
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Child Welfare Information Gateway: branding and positioning |
| Working under contract with Caliber for the U.S. Department of Health and Human Services/Children’s Bureau, MG provided services to rebrand, position and develop a single identity for the National Clearinghouse on Child Abuse and Neglect Information and the National Adoption Information Clearinghouse.... Read more > |  |
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Healthy Birth Initiative |
| The overarching goals of the Healthy Birth Initiative were to reduce disproportionately high rates of infant mortality and low-weight births in north and northeast neighborhoods of Portland, Oregon, and to decrease behavioral risk factors during pregnancy, such as tobacco use, drug/alcohol use and late... Read more > |  |
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Healthy Kids Learn Better: Asthma Friendly Schools |
| Coordinated School Health is a statewide effort to help Oregon schools and communities form partnerships to reduce physical, social and emotional barrers to learning. MG worked with the program's directors at Oregon's Department of Education and Department of Human Services on branding and marketing.... Read more > |  |
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Historic Columbia River Highway Celebration |
| Metropolitan Group worked closely with state and federal agencies, and community representatives to develop a public awareness campaign celebrating the restoration of abandoned parts of a scenic highway. Read more > |  |
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Houston Public Library: marketing assessment |
| HPL hired Metropolitan Group to assess its current marketing activities and community positioning prior to the development of a comprehensive marketing plan. Read more > |
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King County Library System: public education initiative |
| King County Library System (KCLS) in the state of Washington experienced its first bond measure defeat in 2002. In 2003, KCLS decided to place a $172 million capital replacement bond before voters. It hired MG to help educate voters about the bond. Read more > |  |
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Lewis and Clark Bicentennial in Oregon and Washington |
| Metropolitan Group designed the bi-state brand identity and brochure for the bicenntial commemoration of the Lewis and Clark Expedition in Washington and Oregon. Read more > |  |
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Maryland State Library, Maryland Library Partnership |
| Metropolitan Group developed a branding, public relations and marketing campaign for the launch of the first statewide library card in the country. Read more > |  |
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