AHA International: Brand Communication and Marketing |
| Metropolitan Group developed and implemented a comprehensive marketing and outreach strategy to help AHA achieve its goals. As part of this plan, we created a new brand identity that enabled the organization to reach its college-age market more effectively and eloquently. Read more > |  |
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Casey Family Programs: It's My Life |
| For several years, MG served as a key collaborator with Casey Family Programs, assisting the leadership team in building a communication department; establishing the functions of branding, marketing and outreach; and advancing advocacy capacity for the organization on a variety of issues. Read more > |  |
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Center for Puerto Rican Studies at Hunter College: identity, fundraising and communication |
| Metropolitan Group worked with the Center for Puerto Rican Studies at Hunter College to create its identity and provide resource development and strategic communication services. Read more > |  |
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CentroNía: rebranding |
| Metropolitan Group developed a new brand and visual identity to better reflect CentroNía’s multicultural mission and to support the organization's expansion. Read more > |  |
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Child Welfare Information Gateway: branding and positioning |
| Working under contract with Caliber for the U.S. Department of Health and Human Services/Children’s Bureau, MG provided services to rebrand, position and develop a single identity for the National Clearinghouse on Child Abuse and Neglect Information and the National Adoption Information Clearinghouse.... Read more > |  |
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Clackamas Women’s Services: Capital Campaign |
| Clackamas Women’s Services engaged MG to develop and implement a major capital campaign to fund a $1 million second shelter to house more women in need. Read more > |
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CREATE (Creating Roads to Empowerment and Advancement through Education): brand identity |
| MG designed CREATE's brand identity and stationery system. The organization was founded by MG Principal/Senior Executive Vice President Jeannette Pai-Espinosa. Read more > |  |
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Emmanuel Community Services: strategic planning and communication |
| Metropolitan Group worked as a team with ECS board and staff to craft a strategic plan and create and execute a new brand that serves as the foundation for the organization's future growth and development. Read more > |  |
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Fight For Children: media planning |
| Fight for Children is a nonprofit organization committed to ensuring that all Washington, D.C., children have the opportunity to attend the public, private or charter school of their choice. Read more > |
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Hispanic Scholarship Fund |
| MG partnered with Hispanic Scholarship Fund to win an Advertising Council public awareness campaign focused on encouraging low income Hispanic parents of high achieving high school students to take an active role in helping their children get to and graduate from college. Read more > |
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