Child Welfare Information Gateway: branding and positioning |
| Working under contract with Caliber for the U.S. Department of Health and Human Services/Children’s Bureau, MG provided services to rebrand, position and develop a single identity for the National Clearinghouse on Child Abuse and Neglect Information and the National Adoption Information Clearinghouse.... Read more > |  |
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en tu biblioteca |
| Metropolitan Group is working with the American Library Association (ALA) on its public awareness and membership campaign, the Campaign for America’s Libraries. en tu biblioteca is ALA’s largest-ever bilingual advertising campaign promoting library usage among Latino communities across the country. Read more > |  |
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Feeding America |
| Feeding America is the nation's leading hunger-relief charity serving more than 25 million people through its network of 200 food banks and 63,000 local agencies. Feeding America hired MG to build the capacity of its member food banks to achieve and maintain program sustainability. Read more > |
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Folger Shakespeare Library |
| To use its 75th anniversary to best advantage, Folger Shakespeare Library hired Metropolitan Group to refine its brand. We were also asked to develop and implement a comprehensive brand and communication strategy to build awareness of the library’s many facets, expand its reach and broaden its audiences.... Read more > |  |
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Healthy Birth Initiative |
| The overarching goals of the Healthy Birth Initiative were to reduce disproportionately high rates of infant mortality and low-weight births in north and northeast neighborhoods of Portland, Oregon, and to decrease behavioral risk factors during pregnancy, such as tobacco use, drug/alcohol use and late... Read more > |  |
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Hispanic Scholarship Fund |
| MG partnered with Hispanic Scholarship Fund to win an Advertising Council public awareness campaign focused on encouraging low income Hispanic parents of high achieving high school students to take an active role in helping their children get to and graduate from college. Read more > |
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IFC/World Bank: Pangea |
| Metropolitan Group was hired by the International Finance Corporation (IFC)/World Bank to provide strategic communication services for Pangea, an artisan market and cafe at IFC in Washington, D.C., that opened in May 2006. Read more > |  |
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King County Library System: public education initiative |
| King County Library System (KCLS) in the state of Washington experienced its first bond measure defeat in 2002. In 2003, KCLS decided to place a $172 million capital replacement bond before voters. It hired MG to help educate voters about the bond. Read more > |  |
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Land Trust Alliance |
| MG was retained by the organization to refine its brand, including message framework and brand messages; create a new brand identity; develop a three-year strategic communication plan to roll out the new brand; and develop a suite of marketing, communication and collateral materials that reflect the... Read more > |  |
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Lee y serás campaign |
| Lee y serás is a national bilingual early literacy campaign led by the National Council of La Raza, the nation’s leading Hispanic advocacy organization; Scholastic, the global children’s publishing and media company; and Verizon, one of the world’s leading providers of communications services. Read more > |  |
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