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CentroNía: rebranding
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Metropolitan Group developed a new brand and visual identity to better reflect the multicultural mission of this Washington, D.C., educational organization and support its expansion. Formerly known as Calvary Bilingual Multicultural Learning Center, CentroNía adopted a new name that bridges the Latino and African American cultures it works with. MG also designed its annual report, collateral materials and signage; provided brand training to all staff; and supported the public launch of the new brand.
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