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Hispanic Scholarship Fund
MG partnered with Hispanic Scholarship Fund to win an Advertising Council public awareness campaign focused on encouraging low income Hispanic parents of high achieving high school students to take an active role in helping their children get to and graduate from college. We then developed a strategy to further the reach and impact of the campaign through partnerships, earned media, direct outreach and material development. Metropolitan Group also developed a strategy to help HSF better engage with alumni of their scholarship programs.