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Say it out loud

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Metropolitan Group has launched "Say it out loud," a new, multiyear statewide campaign in Illinois to promote good mental health for everyone, reduce the barriers that prevent too many people from seeking or offering help and support, and build a stronger base of support and network of services for people with mental health challenges.

MG developed a website, www.mentalhealthillinois.org, advertising (outdoor, radio, print and online), and online social media tools. We are also supporting the campaign through media relations, outreach to community organizations, and training and technical assistance to influential audiences. The campaign was launched on May 1, 2008, the first day of Mental Health Month, with a rally in Chicago that drew more than 400 people.

The campaign is jointly sponsored by the Illinois Department of Human Services, Division of Mental Health, and the Illinois Children's Mental Health Partnership, a network of more than 30 organizations across the state.

A recent survey showed that exposure to the campaign increased the audience's willingness to seek help if they need it, to offer help to others, and to seek further information about mental health. To download the survey report, please click here.