ALA Releases The Library PR Handbook

Published by the American Library Association, The Library PR Handbook: High-Impact Communications is the essential reader for those looking to spice up their library's message and get the word out. The book features four chapters written by MG principals, Eric Friedenwald-Fishman, Laura K. Lee Dellinger and Maria Elena Campisteguy. For additional information, or to purchase the book from the ALA Store, click here.

Increasing Relevance, Relationships and Results title

New Multicultural Communication Article: Library Edition

We are excited to announce the release of our newest article, "Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication." Effective communication in a multicultural context is an absolute necessity for reaching diverse library audiences—from staff and donors to voters and customers—in our rapidly changing world. Taking a multicultural approach increases the relevance and impact of your communication and invites real participation, dialogue and relationships. The library edition of the article is featured on ALA’s website. Click here to download your copy of the article now.

NBC Nightly News spotlights libraries making a difference during tough economic times

December 15, 2008—The important role libraries are playing during tough economic times was the focus of an NBC Nightly News report recently. The NBC report discussed how the economic climate is forcing people to find new ways to save money. “The library business, it seems, is booming,” said NBC’s Brian Williams. Click here for more info. View video of news report.

PLA Advocacy Toolkit

MG collaborated with the Public Library Association (PLA) to create the advocacy toolkit and training entitled Libraries Prosper with Passion, Purpose and Persuasion. The toolkit is a road map for libraries to use in building community support so that they have the resources required to meet community needs. The toolkit is available at the ALA Store (noted as a “bestseller!").

On March 4, 2007, MG's workshop on the toolkit was highlighted on PLA's blog. Read the post by clicking here.

Public Library Association National Conference

March 27, 2008—Jennifer Gilstrap Hearn presents "Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success," Thursday, March 27, 10:30 - 11:45 a.m., Minneapolis Convention Center, room M100 A-C. Soudary Kittivong-Greenbaum and Nikki Carter will also be in attendance and available for meetings and consultations at our booth, #516.

Public Library Association (PLA) Spring Symposium

March 1-3, 2007—MG's Senior Executive Vice President/Principal, Laura K. Lee Dellinger, and MG's Senior Director, Jennifer Gilstrap-Hearn, presented the workshop, "Advocacy @ Your Library."

Our clients are Change Agents: nonprofits, socially responsible businesses and public agencies committed to creating a just and sustainable world. Order change agent badges for your next meeting or conference.

Libraries

Metropolitan Group is passionate about working with libraries to increase support for them in communities across the country. We specialize in developing and strengthening public awareness, involvement and public and private funding for libraries of all sizes and types. We have extensive experience working with public libraries; state libraries; local, statewide and national partnerships; research libraries, archives and special collections; library associations; library foundations; and advocacy coalitions that include libraries.

Whether we are working on a new powerful brand, identifying new donors, crafting a public will building campaign, forming a grass roots coalition, developing legislative strategy, writing and designing program materials and online strategies or conducting community visioning sessions that are culturally relevant our core priorities are ensuring that we collaborate, build capacity and create results.

Tips & Tools

Metropolitan Group is happy to share a collection of trainings, tips, tools and information relative to strategic and creative services that empower libraries to achieve their missions and drive social change. Click here to get Tips & Tools for Libraries >