Metropolitan Group the power of voice. Metropolitan Group is a social change agency that crafts strategic and creative services that empower 
		social purpose organizations to build a just and sustainable world.
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Creative Director/President Eric Friedenwald-Fishman co-authored Marketing That Matters, a practical guide to strategic marketing that helps change the world. For additional information and to read excerpts from the book, click here.  



Our clients are Change Agents: nonprofits, socially responsible businesses and public agencies committed to creating a just and sustainable world. Order change agent badges for your next meeting or conference.


MG's public will building model is utilized to create initiatives that engage the audience in formative research, and then marries high-profile media strategies with grassroots social movement techniques to create long-term social change. Download an overview of our Public Will Building methodology.


news

MG and Lindsay Keller featured on industry website
08/06/2008

Lindsay Keller's article on building public will for high-quality pre-kindergarten in DC is featured on the homepage of WorkinPR...

Creative Director Facilitates National Summit and Speaks on Arts as Social Capital
07/15/2008

On Monday, July 14, thought leaders from across the country gathered for Wolf Trap's National Summit on the Arts and Environment. Facilitated by MG Creative Director/President Eric Friedenwald-Fishman, the Summit...

New Multicultural Communication Article
07/01/2008

Effective communication in a multicultural context is an absolute necessity for organizational success and for building healthy communities. Click here to download your advance proof copy of our article, “Increasing Relevance,...

Randi Hogan Recertified as a Certified Fund Raising Executive (CFRE)
06/13/2008

CFRE International has recertified Randi Hogan as a Certified Fund Raising Executive (CFRE). Randi, Vice President at Metropolitan Group, joins more than 5,000 professionals around the world who hold the CFRE designation. ...

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featured work
King County Library System brochure

King County Library System: public education initiative- King County Library System (KCLS) in the state of Washington experienced its first bond measure...
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Pangea Exhibit

IFC/World Bank: Pangea- Metropolitan Group was hired by the International Finance Corporation (IFC)/World Bank to provide...
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West Hollywood Library brochure

Like No Other—The Campaign for a New West Hollywood Library- Metropolitan Group was hired in 2007 to work with the city of West Hollywood to develop a plan...
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CDC National Conference on Health Communication, Marketing and Media
Jennifer Messenger Heilbronner and Kevin Kirkpatrick present "Beyond Social Marketing: Building Public Will" in Atlanta, August 12-14, 2008.

Oregon Health Forum
Jennifer Messenger Heilbronner will participate in a panel discussion entitled "Shifting Perceptions to Improve Health and Health Care" at the conference in Portland on September 16. For more information, click here.

American Public Health Association Annual Meeting & Expo

MG presents two posters and hosts a booth, #1725, at the APHA annual conference in San Diego, Oct. 25-29. Laura K. Lee Dellinger and Jennifer Gilstrap Hearn will present "A community-based social marketing campaign to increase HIV testing and test retrieval among MSM African-American youth" on Monday, Oct. 27. Learn more about their presentation here.


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