Metropolitan Group - The power of voice

November 2012

MG creative director Eric Friedenwald-Fishman delivered the keynote remarks during the 19th annual NW Public Employee Diversity Conference last week. Read more.

Eric will be speaking at the Social Venture Network's 2012 Fall Conference, November 14-17 in Rye Brook, New York. Read more.

October 2012

Eric Friedenwald-Fishman will deliver the keynote address at the 19th annual Northwest Public Employee Diversity Conference next Tuesday, October 30th at the Oregon Convention Center in Portland.

Spring 2012


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Eric will be moderating a panel on “Corporations with Benefits: Businesses Making a Better World.” He will drive the discussion on the need for B-Corp and L3C legislation and why Oregon has potential to be a leader in the shift toward businesses doing good for people and the environment… and their bottom line.


Fall 2011

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October 10th - 16th, Chicago. 

Eric is also attending:

  • The SVN conference in Philadelphia on October 27th-30th. 
  • The invitation-only B Corp Champion's Retreat in Philadelphia on October 25-27th, where he will be helping modeate “What can we do Together” - how B Corps can use the power of our collective voice to create impact.

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Oregon's "Imagination Conversation",

co-hosted with Ziba and the nonprofit Regional Arts & Culture Council was held on October 4th. Read about it on OregonLive.com.

 

Stanford Social Innovation Review

Eric has been invited to submit guest blog posts to the SSIR.

Links to all the posts are here, including:

2012
» January 2012 - "Why changing the corporate form matters."

» March 2012 - "Make Culture Change, Not War"

» September 2012 - "Tell me a story"

2011
» May - "No Art? No Social Change. No Innovation Economy."

» July - "Taking Exception to Exceptionalism."

» August - "Yearning to Breathe Free: No Immigration Reform Hurts Opportunity for All."

» September - "Would transforming school lunches impact the childhood obesity epidemic?"

» November - "Why do factions matter as much now as in 1787?"

» December - "Why changing the corporate form matters."

Oregon Business

Vernonia Stakes Future on New School, October 2011

Metropolitan Group is working with the Vernonia School District and the Vernonia Education Foundation to implement a campaign to raise state, federal and philanthropic resources to rebuild schools and create a community center and economic catalyst that will support the community’s future. Oregon Business features those efforts in this article. For more information on the Vernonia School Project visit www.vernoniaschools.org.

MG's Multicultural Communication Article featured in The LOHAS Journal

Spring 2009

The LOHAS Journal’s Spring 2009 issue features MG's practices and principles for effective multicultural communication. Click here to read the excerpt featured in the LOHAS Journal. Click here to download MG’s article, “Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication."

"From Nicety to Necessity" featured in Winter 2007 Forum Journal

Winter 2007

Eric Friedenwald-Fishman’s article, “From Nicety to Necessity: Building Public Will for Preservation,” was published in the Winter 2007 issue of Forum Journal, the quarterly magazine of the National Trust for Historic Preservation. Read the full article here.

Marketing That Matters

October 2006 

Eric is the co-author of Marketing That Matters: 10 practices to profit your business and change the world. Marketing That Matters is a practical guide to strategic marketing that helps large and small businesses improve their bottom line while advancing their values. The book will be published by Berrett-Koehler in October 2006. For additional information about this book, please visit SVN Books or read more about the book on our website by clicking here.


 

"Building Public Will" featured in Library Journal

February 2006

MG’s article on building public will for libraries was recently featured in Library Journal.  You can download the full article, “Building Public Will”, or download a pdf of the article by clicking here.

 

Creative Director Wins Volunteer Award and Speaks on Arts as a Necessity

5/21/08—Creative Director/President Eric Friedenwald-Fishman was honored with the “Exemplary Business Volunteer for the Arts” award at the Northwest Business For Culture and The Arts’ annual breakfast in Portland. The award was given for his work with the Library Foundation, which supports Multnomah County Library. To read more about the event, click here. To read Eric’s comments on new needs for arts advocacy, click here

Eric Friedenwald-Fishman's Book Now Published in Six Languages

January 16, 2008—Marketing That Matters, co-authored by Creative Director/President Eric Friedenwald-Fishman, is now available in Korean, Chinese, Japanese, Spanish, Portuguese and English language editions. Published in 2006 by Berrett-Kohler, its focus is marketing strategies for socially responsible businesses.

MG President Receives CEO Leadership Award from Basic Rights Oregon

April 13, 2006

MG President/Creative Director Eric Friedenwald-Fishman was presented with the CEO Leadership Award at the 13th Annual Oregonians Against Discrimination luncheon of Basic Rights Oregon. The CEO Leadership Award recognizes leadership in standing for equality and fairness in Oregon.

MG Quoted in Adweek on CSR

March 13, 2006

MG Creative Director /President Eric Friedenwald-Fishman is one of the thought leaders on CSR quoted in the March 13 Adweek article, “The Greed for Goodwill,” by Wendy Melillo. Click here to access the full article, or read it on www.Adweek.com (subscription required).

 

Spring 2011

Laugh for Livability show!

 Eric Friedenwald-Fishman is the winner of The New Yorker Cartoon Caption Contest

2011 Social Venture Network Spring Member Gathering
April 7-10 2011, Skamania Lodge, Stevenson, WA

Click here to see our newest Green City Confidential Brochure

Fall 2010

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GoGreen 10 Portland featured more than 50 Eco-entrepreneurs and business leaders from Oregon on Tuesday, October 5th. MG’s Creative Director/President Eric Friedenwald-Fishman moderated a breakout session on sustainable marketing and branding stories that featured Lisa Sedlar, president of New Seasons Market, Alysa Rose, president of Rejuvenation Hardware, and Tom Kelly, president of Neil Kelly.

To view photos of the event click here. The next conference will be held in Austin, TX on April 6th 2011. For more information about the GoGreen Conference visit their website at www.gogreenconference.net/. 

Oregonian Features Friedenwald-Fishman Family

Eric and his family were recently featured in The Oregonian about their dedication to taking the family to the next level of living green. Click here to learn about how the Friedenwald-Fishman family thrives with the use of only one family vehicle.

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Arts and Business Alliance of Eugene BRAVA Breakfast
November 4, 2010—Eric Friedenwald-Fishman, Creative Director/President of Metropolitan Group, was the keynote speaker addressing "Arts and Culture as Elemental Contributors to Social Capital." More than 160 people attended the event held at the Hult Center for the Performing Arts in Eugene, OR. Click here to read the Keynote Address speech.

American Library Association Annual Conference 2009, PR Forum
July 12, 2009—Creative Director/President Eric Friedenwald-Fishman and Executive Vice President Kevin T. Kirkpatrick discuss outreach to multicultural audiences and share tips on utilizing social media to deliver your message at ALA’s Annual PR Forum in Chicago at McCormick Place from 8-10am.

Access, Equity and Quality in Arts Learning Conference
June 20, 2009—Creative Director/President Eric Friedenwald-Fishman presents “Building Public Will for Arts Education.” Seattle, WA, 8:30 am (Pacific).

The 2009 LOHAS Forum
June 18, 2009—Creative Director/President Eric Friedenwald-Fishman presents "Advancing LOHAS to Multicultural Markets.” Boulder, CO at 3:15pm (Mountain).

International AFP Conference
March 30, 2009—Creative Director Eric Friedenwald-Fishman and Vice President Randi Hogan, CFRE, present “Marketing That Matters: 10 Practices that Profit Your Organization and Change the World” from 4:15-5:30pm at the Ernest N. Morial Convention Center in New Orleans.

National Endowment for the Arts (NEA) Education Leaders Institute 3
March 18-20, 2009—Creative Director Eric Friedenwald-Fishman presents in Chicago.

Arts Education Partnership Forum
February 12, 2009—Creative Director Eric Friedenwald-Fishman presents "Building the Public Will for Arts Education, Imagination and Creativity" from 1:00-2:30pm at the Westin Hotel in New Orleans.

2009 ALA Midwinter Meeting
January 26, 2009—Creative Director Eric Friedenwald-Fishman conducts a workshop in Denver, CO

American Library Association (ALA) Annual Conference
Washington, D.C.; June 21-25, 2007
"Leveraging Technology to Enhance Fundraising," June 25, 10 a.m.

National Preservation Conference
St. Paul, Minnesota; October 2-6, 2007
“Marketing Matters: Using Values-Based Marketing to Advance a Preservation Agenda," Tuesday, October 2.

SRI in the Rockies
Santa Ana Pueblo, New Mexico; November 3-6, 2007

Co-op America's Green Business Conference
San Francisco; November 6-9, 2007

Sustainable Business Network
Portland, OR; June 17, 2007 

Co-op America's Green Business Conference
Chicago; April 17-20, 2007
Creative Director/President Eric Friedenwald-Fishman will share 10 practices for socially responsible and green marketing at Co-op America's Green Business Conference in Chicago. His presentation, "Marketing That Matters," will be on Thursday, April 19, at 9 a.m.

WMZK-FM radio show, "Bright Side of Life"
Jan. 18, 8:20am Eastern
MG Creative Director/President Eric Friedenwald-Fishman was interviewed on the WMZK-FM radio show "Bright Side of Life" about the recent book he coauthored, Marketing That Matters.

National Preservation Conference
Pittsburgh, PA; Oct. 31-Nov. 5, 2006
Creative Director / President Eric Friedenwald-Fishman presented, "From Nicety to Necessity: Building Public Will for Preservation."

Social Venture Network (SVN) Fall Conference
Tucson, AZ, Oct. 12-15, 2006
Creative Director/President Eric Friedenwald-Fishman led the breakout session, "Social Change Marketing."

American Library Association Annual Conference
New Orleans, LA, June 22-28, 2006
Eric Friedenwald-Fishman presented, "Expanding Your Donor Base Horizontally and Vertically."

National Preservation Conference 2006

American Library Association Annual Conference, 2005 – “Fundraising Best Practices and Managing In-kind Gifts”

National Preservation Conference – “Building Sustainable Support for Preservation”

Americans for the Arts – “Strategies for Building a Philanthropic Community”

Social Venture Network spring member meeting – “Marketing for Growth”

Chicago Center for Green Technology – “Branding and Sustainability”

North Park University, The Axelson Center for Nonprofit Management 2005 Symposium – “Leveraging Your Brand
to Make A Case For Support”

Dialogue V (social marketing conference) –“Power of Voice”

Public Strategies Group / Reinventing Government conference – “Short of violence and war, how do we build lasting social change?”

Social Venture Network fall invitational conference
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Eric Friedenwald-Fishman

Creative Director/Founder

Eric is widely recognized as one of the nation’s most effective experts in developing and implementing community-sector social change, public will building, and resource development campaigns. He specializes in creating major social purpose brands, public-private partnerships, and social marketing strategies, and he has led Metropolitan Group in raising more than $1.5 billion in support of client projects. Eric has worked throughout North America and in Europe, New Zealand, and Africa, and he has developed campaigns that included Latin American and Asian markets.

Since Metropolitan Group’s founding in 1989, Eric has served as the key strategist and campaign counsel on hundreds of international, national, and regional projects, and he has developed extensive relationships with nonprofit, corporate, public sector, and philanthropic decision makers. His expertise in social marketing, attitudinal, behavioral, and policy change campaigns, socially responsible branding, fundraising strategy, and public policy and issues management creates sustainable results and social impact.

Eric has worked with organizations engaged in a wide range of issues, policies, and programs, including community and economic development; public health; environmental conservation and sustainable economy; libraries and education; arts, culture, and heritage; children, youth, and family services; and social justice and human rights. He has worked extensively with nonprofits, foundations, public agencies, and socially responsible businesses. Past and current clients include The Ford Foundation, USDA Forest Service, National Park Conservation Association, Bio-Logical Capital, White House Historical Association, American Library Association, YMCA of the USA, Land Trust Alliance, American Public Health Association, New Seasons Market, National Council of La Raza, Enterprise Community Partners, National Trust for Historic Preservation, World Agroforestry Centre, The Saint Paul Foundation, Folger Shakespeare Library, and many others.

Eric is the principal author of Metropolitan Group’s Public Will Framework, a model that builds public demand for lasting social change in a process that connects an issue to existing, closely held values of individuals and groups and leverages grassroots and traditional media strategies. He is co-author of Marketing That Matters, a book on marketing practices that benefit businesses and change the world, published by Berrett-Koehler and translated into Spanish, Chinese, Japanese, Korean, and Portuguese. He is also co-author of “Increasing Relevance, Relationships and Results: Principles & Practices for Effective Multicultural Communication.” Eric is an invited monthly contributor to Stanford Social Innovation Review online. He is in frequent demand at regional, national, and international symposia as a keynote speaker, workshop presenter, and teacher.

Eric is deeply involved in his community. He serves on the boards of Willamette University and Congregation Beth Israel and as a volunteer fundraiser for his local public schools. He recently served on The Library Foundation board and was co-chair of Multnomah County Library’s literacy and endowment campaign. He is the 2008 recipient of the Exemplary Business Volunteer for the Arts award from Northwest Business for Arts and Culture. Eric is also a winner of The New Yorker Cartoon Caption Contest. He enjoys bike commuting, skiing, travel, theater, cooking with lots of garlic, studying history, and daily fun and adventures as the parent of teenagers.


Touch me with madness, that I might dance out this frenzy of reason.—James DePreist

 


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