Metropolitan Group - The power of voice

American Library Association

June 26–July 2, 2008—Laura K. Lee Dellinger presents "Libraries Prosper with Passion, Purpose and Persuasion: A PLA Toolkit for Success," June 28, 1:30–3:30 p.m., Avilia Room, Hilton Anaheim. Eric Friedenwald-Fishman presents "PR Forum - Diversity @ your library: Broadening Your Audience and Engaging Communities," June 29, 8–10 a.m., Location TBD. Jennifer Gilstrap Hearn will also be in attendance and available for meetings and consultations at our booth.

2008 OLA/WLA Joint Conference

Vancouver, WA; April 18, 2008
Senior Executive Vice President/Principal Laura K. Lee Dellinger will present "Passing a Successful Bond or Levy Election" from 11:00 am to 12:15 pm.

MG's Laura K. Lee Dellinger Named One of Northwest's Most Powerful Women

October 2007—NW Women's Journal named MG's Laura K. Lee Dellinger one of the top 100 most powerful women in the region in an article that also named Washington Sen. Maria Cantwell and Vera Katz, former mayor of Portland. It was the final issue of the Vancouver, Washington-based magazine.

 

Basic Rights Oregon honors Laura K. Lee Dellinger

October 7, 2006 

Basic Rights Oregon presented its Hero Award to Senior Executive Vice President/Principal Laura K. Lee Dellinger on Saturday, October 7, at the organization's annual gala in Portland. The award honored Dellinger's decade of service to the organization and commitment to fighting for equality for all Oregonians.

MG Wins PRSA Silver Anvil Award

June 9, 2006

MG received the prestigious Public Relations Society of America (PRSA) Silver Anvil Award in multicultural public relations for its work with the National Youth Advocacy Coalition (NYAC) on the creation and implementation of the “You Know Different” campaign promoting HIV testing and test retrieval.
Read more about the project >

In 2005, MG recieved the PRSA Silver Anvil Award of Excellence, King County Library System of Public Education Initiative




Library Journal “Building Public Will” Download a pdf of the article.

 

Workshop in Library Leadership (WILL)
Kennewick, Washington; Sept 26-27, 2007
Senior Executive Vice President/Principal Laura K. Lee Dellinger presented “Passing a Successful Bond or Levy Election” on Thursday, Sept. 27 and “Say the Right Thing at the Right Time” at the all-conference session.

Partnerships that Work: Building relationships to advance your library
Washington State; February-March 2007
Senior Executive Vice President/Principal Laura K. Lee Dellinger, Senior Directors Jennifer Gilstrap Hearn and John Donovan, and Associate/Executive Assistant Nikki Schardin presented “Partnerships that Work: Building relationships to advance your library” on Feb. 1, Tri-Cities; Feb. 6, Pierce County; Feb. 8, Bellingham; and Mar. 14, Ellensburg.

Public Library Association Spring Symposium
San Jose, CA; March 2-3, 2007
Senior Executive Vice President/Principal Laura K. Lee Dellinger and Senior Director Jennifer Gilstrap Hearn presented “People, Passion, Purpose and Persuasion: Advocating for Your Library,” a one and a half day workshop intensive. Using the new PLA advocacy toolkit, this workshop defined the concepts of marketing communication, public relations and advocacy, and introduced the value of integrated communication. In addition, the workshop taught participants advocacy planning principles such as goal setting, audience analysis and identification, message and strategy development, and tool and tactic evaluation and selection.

Public Relations Society of America International Conference
Salt Lake City, Nov. 11-14, 2006
Senior Executive Vice President/Principal, Laura K. Lee Dellinger, presented "You Know Different: A Low-Cost, High-Impact Strategy for Youth."

 

American Public Health Association 134th Annual Meeting & Exposition
Boston, Nov. 5-8, 2006
Senior Executive Vice President/Principal, Laura K. Lee Dellinger, presented "Engaging the Audience to Create Authentic, Effective Campaigns."

 

Portland State University
Institute for Nonprofit Management

2006 Fall-Term Course

MG's Senior Executive Vice President/Principal, Laura K. Lee Dellinger, will teach “Effective Marketing and Corporate Sponsorship for Nonprofits and the Public Sector” at MG’s Portland office on Mondays, Sept. 25-Dec 4, from 3:30 to 6 p.m. As nonprofits are having to rely more on the general population and the consumer base, as taxes are cut and government budgets become more constrained, less money is available for grants and service contracts.
Nonprofit organizations and public agencies need to tell their stories and seek partners.  Laura’s course is designed to help the nonprofit and public-sector community meet their marketing and public relations needs, define their audiences, tell their stories, and position a call to action.

For more information, please contact Sharon Hasenjaeger, INPM program coordinator, at 503.725.8221 or inpm@pdx.edu. For information about courses, workshops and the Institute, visit www.inpm.pdx.edu.

June 6, 2006
HIV Prevention Leadership Summit; “You Know Different: A results oriented social marketing strategy for youth,” with Beth Beck, M.A., CHES - Director of Health Programs, National Youth Advocacy Coalition; Hilton Anatole, Hotel, Dallas, TX

April 20, 2006
Washington Library Association Annual Conference; “Branding for Libraries

March 21-25, 2006
Public Library Association Annual Conference; "Branding for Libraries"
Boston, MA

2006 American Public Health Association Annual Conference

"Effective Marketing for Libraries"
November 18, Moses Lake Washington
November 30, Kelso Washington
January 12, Mt. Lake Terrace, Washington

2005 American Public Health Association Annual Conference

2005 Washington State Library’s Governor’s Conference

2005 Washington Library Association Conference

2005 Child Welfare League of America Conference

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Laura K. Lee Dellinger

Senior Executive Vice President/Principal 

Laura brings to her work more than 20 years of professional experience in all areas of communication. She is an award-winning professional, leading MG teams throughout the country in the delivery of strategic plans; communication, education, advocacy and public will building campaigns; capacity-building and training programs; and public affairs strategies-work that has lasting impact and helps clients achieve their organizational goals. Laura is the principal in charge of MG's Portland office. She has been with the firm since 1996 and leads MG's strategic communication practice.

Laura is sought after on a national basis for her deep experience in the use of community engagement to mobilize stakeholders in community-based solutions to social and civic challenges and issues (literacy, social justice, environmental, health, political, child welfare, education, etc.). She also has extensive experience in public-private partnership development, marrying social issues with private philanthropic and social marketing resources to execute public will building programs. She has developed campaigns and programs for hundreds of nonprofits, membership organizations and public agencies throughout her career, and has earned national awards for the impact of her campaigns.

Laura is the primary author of "A Values-Based Approach to Social Purpose Advocacy," a step-by-step guide to crafting advocacy strategies that are based in community values and build upon effective communication approaches. She is co-author of MG's Public Will Framework; of "Building Public Will: A five-phase strategy goes beyond marketing to foster ongoing community support for libraries" (Library Journal, February 2006); and of "Increasing Relevance, Relationships and Results: Principles and practices for effective multicultural communication."

Laura is a member of the adjunct faculty at the Hatfield School of Government's Institute for Nonprofit Management in the College of Urban and Public Affairs at Portland State University. Prior to joining the MG team, Laura served as associate executive director for the Oregon Trial Lawyers Association and as a communication instructor at Oregon State University and Linn-Benton Community College.

Laura's work on behalf of the King County (Washington) Library System and NYAC (National Youth Advocacy Coalition) has won national Silver Anvil Awards from the Public Relations Society of America. Active in her community, she is currently serving as co-chair of Basic Rights Oregon, and was also honored by Basic Rights Oregon in 2006 with the Hero Award for 10 years of service to the organization; she is also currently serving on the Trillium Family Services Board of Trustees, where she is Board Secretary. She has served on a number of other nonprofit boards, and was a founding board member of Live OnStage Concert Theatre Productions and the Children's Cancer Association. Laura is also a member of the Public Relations Society of America.

Laura enjoys the company of extraordinary people and engaging in lively conversation with friends and family. Her sanity is maintained by a patient husband, two fabulous felines and an obsession with golf.

I wake up every morning determined to both change the world and have one hell of a good time. Sometimes this makes planning the day a little difficult. —E.B. White

 

 


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