Tools: Public Health
Metropolitan Group is happy to share a collection of tools and information we've created for strategic and creative services that drive social change in the public health sector. Feel free to download and e-mail them to colleagues and friends.
Publications:
- Building Public Will:A five-phase strategy goes beyond social marketing to foster sustained behavior change for public health issues (Metropolitan Group © 2007). Download the article by clicking here.
Tools:
- "The Power of Voice: Building Public Will to Advance Sustainable Social Change" (PDF of Kevin T. Kirkpatrick's presentation at the California Disability Services Association 2009 Annual Meeting, September 18, 2009)
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"A community-based social marketing campaign to increase HIV testing and test retrieval among MSM African-American youth" (MG presentation from the American Public Health Association 136th Annual Meeting, October 25-29, 2008)
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"Motivating bars to go smokefree in advance of the law" (MG presentation from the American Public Health Association 136th Annual Meeting, October 25-29, 2008)
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"Don't Open This" Campaign MG worked with the Oregon Public Health Division to develop a social marketing campaign targeted at women ages 18-24 to reduce the incidence of babies born with FAS and related Fetal Alcohol Spectrum Disorders (FASD). Download our poster presentation from the 2007 American Public Health Association Conference above.
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Raising Dollars, Awareness and Support: How to use messages and data to achieve your program and policy goals (MG presentation from the National Assembly on School-Based Health Care Convention, June 28, 2007 in Washington, D.C.)
- NYAC You Know Different Campaign (MG poster presentation at the 2007 Social Marketing in Public Health Conference)
- Social Marketing and Health Communications
- Building Public Will (MG Presentation from Social Marketing Public Health Conference, June 17, 2005)
- Building Public Will (MG Presentation from American Public Health Association Conference, December 12, 2005)
