Metropolitan Group is happy to share a collection of tips and tools relative to strategic and creative services for libraries. Feel free to download and e-mail them to colleagues and friends.

Tips: 

• Tips on Library Fundraising
• Tips on Library Marketing
• Tips for Creating a New Library

Tools: 

• Relevancy = Diversity: Broadening Your Audience  Principles on reaching multicultural audiences
  (ALA PR Forum 2009, Eric Friedenwald-Fishman)
• Delivering Your Messages in Today’s Online Environment (ALA PR Forum 2009, Kevin T. Kirkpatrick)
• Libraries Prosper with Passion, Purpose, & Persuasion! A PLA Toolkit for Success (ALA 2007)
  
• Walk in with a problem, walk out with a solution (ALA 2006)
  
• Get Strategic: Coordinate Public Relations and Marketing to Reach Your Goals (ALA 2006)
  
• Branding for Libraries (WLA 2006)
  
• Pre-Campaign Strategies: The pathway to creating a new or renewed library for your community
• Integrated Library Marketing and Fundraising Campaigns
• To Infinity and Beyond: Marketing Your Library
  
• Top Marketing Tips for Libraries
  
• Fundraising Best Practices and Managing In-Kind Gifts
  
• Successful Library Capital Campaigns
  
• Cultivating and Keeping Corporate Sponsorships
• Library Fundraising: Best Practices and Top Tips
• Building Awareness and Participation for Summer Reading Programs