Metropolitan Group is happy to share a collection of tools and information relative to strategic and creative services that drive social change in the areas of Heritage, Arts and Culture.

Tools:

• Building Public Will for the Arts (PDF of presentation at the National Assembly of State Arts Agencies (NASAA) Webinar, October 29, 2009). Download PDF of MG Qualifications for NASAA.

• Marketing That Matters: 10 Practices to Profit Your Organization and Change the World (12MB PDF of presentation at Association of Zoos & Aquariums Annual Conference, Sept. 16, 2009, Portland, OR)

• Building Public Will for Arts Education (PDF of presentation at Access, Equity and Quality in Arts Learning Conference, June 20, 2009, Seattle, WA)

• Building Public Will for Arts Education (PDF of presentation at NEA Education Leaders Institute)

• Arts and Culture: Elemental Contributors to Social, Creative and Human Capital (Comments by Eric Friedenwald-Fishman at NEA Education Leaders Institute)

• Shaping the Public Will for Imagination, Creativity and Arts Education (Creative Director/President Eric Friedenwald-Fishman's presentation from the Arts Education Partnership (AEP) national forum in New Orleans, February 11, 2009)
  
• Arts as Social Capital(Creative Director/President Eric Friedenwald-Fishman's comments from Wolf Trap's National Summit on the Arts and Environment, July 12, 2008)
• Marketing Matters: Harnessing Values-based Marketing to Advance a Sustainable Preservation Agenda (Creative Director/President Eric Friedenwald-Fishman’s presentation at the National Preservation Conference in St. Paul, MN, on October 2, 2007)
• Engaging a Broader Public: Effective Framing and Strategic Marketing for Historic Preservation (MG Creative Director/President Eric Friedenwald-Fishman’s presentation/interactive session at the National Preservation Conference in St. Paul, MN, October 2, 2007)
• Getting From Here to There: Building a Marketing Strategy (MG Executive Vice President Kevin Kirkpatrick's presentation/interactive session at the National Preservation Conference in St. Paul, MN, October 2, 2007)
  
• From Nicety to Necessity: Building public will for preservation (MG Creative Director/President Eric Friedenwald-Fishman’s article, “From Nicety to Necessity: Building Public Will for Preservation,” was published in the Winter 2007 issue of Forum Journal, the quarterly magazine of the National Trust for Historic Preservation)
• From Nicety to Necessity: Building public will for preservation (Power Point)
• Strategies for Building a Philanthropic Community
• Communicating Results
• Creating Sustainable Support for Preservation