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A Values-Based Approach to Social Purpose Advocacy

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For generations, social purpose organizations have been at the heart of advocating for social change in our communities at the local, national and international level. Having worked for more than 20 years crafting strategic and creative services to help social purpose organizations build a just and sustainable world, Metropolitan Group (MG) has had the opportunity to design and implement a wide variety of advocacy strategies and campaigns designed to help social purpose organizations advocate for the advancement of key issues, changes in policy and for increased funding of important social initiatives.

Our latest thought piece A Values-Based Approach to Social Purpose Advocacy highlights step-by-step, a way to craft advocacy strategies that are based in community values and build upon other communication approaches commonly used by social purpose organizations. We invite you to dig in. . . Walk yourself through the steps outlined, ask yourself the key questions, build your own plan for successful advocacy. We look forward to hearing about your success!

Click here to download the article.

 

--Eric Friedenwald-Fishman

Posted by Eric Friedenwald-Fishman on November 06, 2009 at 03:01 pm

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